Founded in 2015 , Shopee is a leading eCommerce platform in Southeast Asia with over 8,000 employees across multiple regions including Singapore, Malaysia, the Philippines, Indonesia, Thailand, and Vietnam as well as cross-border business offices in Shenzhen, Shanghai, and Hong Kong (China). In 2018, it recorded a GMV of $10.3bn, up by 149.9% YoY. It also logged over 200 million downloads of its App. It was ranked No. 1 downloads in Southeast Asia in the shopping App category for 2018 by App Annie, an authoritative mobile data analysis platform. Shopee is not only the fastest-growing ecommerce platform in Southeast Asia, but also the platform of choice for bringing Chinese products to such markets.
Challenges & Goals
1. As a leading eCommerce platform in Southeast Asia, Shopee experienced an explosive growth rate in 2018. A mature and stable globalized cloud infrastructure was needed to support such rapid business development.
2. As an eCommerce business, the platform contains tens and even hundreds of millions of images. If product images takes a long time to load on the App, it will seriously impact users’ browsing experience.
3. Shopee needs to ensure that users in target regions as well as globally can access their App smoothly for the best possible user experience. If the APP takes too long to load, it will lead to user attrition.
4. Shopee needs a proven technology platform to support its diverse and innovative eCommerce interactivity. With strong technological support, they can enhance their app and attract more shoppers.
Why Tencent Cloud
When Shopee ran major sales events, Tencent Cloud provided a wide variety of services including resource evaluation and reservations, status inspection and security protection, ensuring that Shopee’s business operations stayed stable during the promotions.
Shopee utilized Tencent Cloud's nodes in Hong Kong (China) and Singapore as resource pools to meet the fluctuating demands of a huge sales promotion. Tencent Cloud's global integrated CDN solution has been thoroughly tested internally with Tencent's massive product lines and has proven effective in the acceleration of static files such as images, CSS, and JS in multiple global regions, ensuring a smooth user experience while browsing products. Tencent Cloud's live video broadcasting (LVB) and CDN acceleration capabilities in Southeast Asia helped Shopee build a live Q&A platform in record time. The live streams and online Q&A sessions helped Shopee’s retailers increase the sales volumes 8-10x during the 11/11 and 12/12 sales promotions.
The team at Tencent Cloud's headquarters in Shenzhen ensures 24/7 fast response to the various needs of Shopee's international team across different time zones, languages, and communication tools, which effectively guarantees the stability of Shopee's business operations.
With the help of Tencent Cloud, Shopee strengthened their global eCommerce platform and solidified its position as the platform of choice for bringing Chinese products to Southeast Asia.