Customer Introduction
NAVER Z’s mission is to make the world a more connected place by providing innovative and user-friendly digital solutions. The company offers a variety of services, from communication and entertainment to productivity and shopping, each designed to cater to the diverse needs of its users. NAVER Z currently has around 400 million users, the majority of whom are teenagers and young adults in their 20s. They enjoy creating and sharing various types of content on different platforms.
Challenges & Goal
NAVER Z faced significant expenses with their previous live-streaming solution, and the live streaming latency was as high as over ten seconds long, which failed to deliver a better user experience for interactive live streaming scenarios, hence prompted the need for a more cost-effective and low-latency alternative. With operations across the globe and within China requires a robust infrastructure that can support consistent service delivery across different regions. In addition, the use of a third-part solution for video feed content on ZEPETO is leading to inflated costs, affecting the quality and affordability of their offerings. The company has a need to reduce its costs, increase traffic capacity and stability, as well as optimize its live streaming services.
Why Tencent Cloud
NAVER Z’s collaboration with Tencent Coud is driven by the need to reduce costs, enhance, service reliability, and improve content quality while navigating the complexities of global operations.
With Tencent Cloud’s engineering support, NAVER Z is looking to enhance their systems and optimize the integration of live streaming services. Engineers at Tencent Cloud actively assist NAVER Z in real-time, facilitating quick issue resolution and system optimization.
Leveraging Tencent Cloud’s Cloud Streaming Services (CSS), NAVER Z can deliver high-resolution video feeds more affordably, and provide global sub-second latency streaming service to ZEPETO/ZAIZAI users that significantly enhanced the user engagement experience.
Highlighted Benefits
By switching to Tencent Cloud, NAVER Z aims to save approximately $20,000 monthly, enhancing its overall financial efficiency.
The transition is expected to improve their capacity to handle increased traffic while ensuring stable service delivery, particularly important for live streaming.
Tencent Cloud CSS help to reduce live streaming latency by over 90% and deliver global near-real-time user interaction experiences, thereby significantly enhancing the platform's industry competitiveness.