tencent cloud

Customer Introduction

Founded in 2017, forGIFT Inc. is a Tokyo-based entertainment production and digital fashion studio that supports leading lifestyle brands such as X-girl, DAZN, and Anker. The company helps clients reduce apparel sampling costs by approximately 20% while delivering immersive experiences across the metaverse and other virtual platforms.

The company combines integrated brand marketing with its proprietary 3DCG pipeline, sture—a coined term inspired by “structure” and the Latin sutura (“to sew”). sture embodies forGIFT’s mission to reshape Japan’s fashion ecosystem through a new digital value chain that reimagines how clothing is created and experienced.

Challenges & Goals

With a growing archive of 3D assets and increasing client demand, forGIFT sought to partner with Tencent Cloud to:

• Streamline apparel sampling workflows to cut costs, time, reduce environmental impact, and accelerate go-to-market timelines. By 2026, they aim to scale their end-to-end virtual try-on service to support at least 50 Japanese fashion brands, helping reduce both sample costs and carbon waste across the industry.
• Enhance consumer engagement through realistic, real-time virtual fitting experiences that could be integrated into e-commerce.

Why Tencent Cloud

As the company sought to scale its growing archive of image assets for e-commerce, Tencent Cloud emerged as a strategic partner—offering outfit changes in just 10 seconds and seamless API integration with shopping carts and online storefronts, all while maintaining high interoperability across consumer-facing systems. This prompted forGIFT Inc. to explore how such technology could be applied to their creative planning proposals, opening new possibilities for client engagement and solution design.

Tencent Cloud’s team of experienced experts also provides continuous technical and operational support—from onboarding apparel data to optimizing demo execution and visual display strategies.

Highlighted Benefits

Through the partnership, forGIFT Inc. integrated Tencent Cloud’s advanced portrait segmentation and image generation technologies—including the “ChangeClothes” Virtual Try-On API and Portrait-Segmentation SDK—into its proprietary “sture” 3DCG fashion sampling pipeline. The resulting solution enables both rapid digital sample creation and real-time, hyper-personalized virtual fitting experiences—dramatically reducing the time, cost, and environmental impact of traditional sampling workflows.

Building on this foundation, Tencent Cloud’s low-latency infrastructure and TRTC real-time audio and video SDKs support interactive “shop-along” styling sessions and influencer livestreams with sub-300 ms delay—delivering immersive, real-time try-on experiences for today’s digital shoppers.

With sustainability and digital transformation shaping the future of fashion, the collaboration between Tencent Cloud and forGIFT Inc. directly addresses a critical market demand—one that no rival has yet met with a unified, locally hosted solution. By combining forGIFT Inc.’s 3DCG production expertise with Tencent Cloud’s AI-powered virtual fitting capabilities, the partnership delivers a first-of-its-kind, end-to-end pathway from digital garment creation to immersive, consumer-ready “try-before-you-buy” shopping.