HTTPS Strengths

Last updated: 2019-10-31 17:22:00

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An encrypted HTTP protocol based on the SSL certificate enables the site to be switched from HTTP (Hypertext Transfer Protocol) to HTTPS (Hyper Text Transfer Protocol over Secure Socket Layer), for secure data transmission based on Secure Sockets Layer (SSL).

Advantages for sites applying HTTPS:

1. Anti-traffic hijacking

Applying HTTPS for the whole website is a solution to eradicate traffic hijacking by ISPs and intermediaries, which can prevent advertisements displayed in web pages, and protect user privacy.

2. Improving Search Rankings

HTTPS can help improve website search ranking, credibility and brand image.

3. Avoiding Phishing Websites

The green icon on HTTPS address bar helps users identify phishing websites, which protects user and business interests and enhances user trust.