Customer Data Platform (CDP) is an AI-driven, enterprise-grade CDP with real-time capabilities and scalability. It seamlessly connects all domain data, precisely unifies profiles through OneID technology, transforms fragmented data into actionable customer insights, and provides an intelligent data foundation for future-oriented enterprise applications.
This document aims to help you fully understand the billing methods, purchase process, renewal rules, and overdue payment handling of CDP, so that you can make informed purchasing decisions.
Customer Data Platform (CDP) is a core product of TMC that provides enterprises with omnichannel customer data integration and management capabilities.
Learn how to purchase Customer Data Platform products.
Learn how to renewal.
Learn how to use Customer Data Platform.
CDP helps you consolidate user data scattered across channels, clean and integrate it, and build a complete customer profile and tag system. This manual guides you through core operational processes such as data source connection, ID mapping, audience segmentation, and tag management. Whether you are a first-time CDP user or need to look up specific feature steps, you can find clear, step-by-step instructions here to quickly get started with the platform.
CDP provides developers with tools such as APIs and SDKs, helping them efficiently accomplish integration, development, and Ops.
This guide is intended for developers and operations personnel. It covers the technical integration of three modules — CDP(Customer Data Platform), MA(Marketing Automation), and FA(Fusion Analytics) — including data ingestion, event reporting, ID-Mapping, Webhook and custom channel integration, multi-source data fusion and model configuration, as well as API calls.
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