MAU
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This feature provides MAU data for the last 12 months, allows comparison between two selected months, and supports exporting detailed data.
MAU description
Concept
MAU (Monthly Active Users) is an important metric for measuring user engagement with a product. It is typically used to assess the user base and user retention of the product.
Statistical rule
MAU is calculated based on the GUID of each device. The GUID is a unique ID generated for each device within each superapp. If a user opens one or more mini games at least once during a month, they are counted as 1 MAU.
Note:
A new GUID is generated when the superapp is reinstalled after being uninstalled.
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