Marketing Risk Management

Helps brand operators improve efficiency of marketing fund use

Overview

Malicious bargain hunters are known to use a large number of alternate accounts, zombie accounts and even automatic batch tools to participate in QR code-based marketing campaigns for consumer goods such as foods, beverages, alcohols and daily necessities, incurring losses to campaign owners. Taking advantage of Tencent's proprietary security risk management models and AI correlation algorithms, Tencent Cloud Marketing Risk Management (MRM) helps you quickly identify malicious requests, accurately prevent "market speculators," improve efficiency of marketing fund use and gain insights from authentic data.

Benefits

Request Identification

Utilizing Tencent's security risk management models and AI correlation algorithms, MRM keeps data up-to-date in real time to ensure accurate and reliable services, which helps you accurately target and block market speculators, avoid malicious data interference and ensure data authenticity while avoiding the high false positive rate of traditional blacklist mechanisms, resulting in savings of roughly 10% of marketing funds.

Risk Setting

Relying on the risk management system built for Tencent's various business lines, MRM determines the risk value of each request and provides exception flags (risktype) to help perform auxiliary analysis on risks with accounts, behaviors and environments. Custom processing measures can be defined based on risk assessments, such as requiring additional verification, setting red packet amount limit and limiting the number of participations, to help control the risks and rewards in your campaigns.

Convenience and Efficiency

Relying on the advanced architecture of Tencent Cloud, MRM enables millisecond-level responses and supports dynamic scaling. Further, it provides APIs for fast access in just three simple steps, making it easy to use by non-Tencent Cloud customers. Its 24/7 underground economy intelligence collection radar helps keep you informed of malicious behaviors as soon as they occur, so you can update your security policies in the timeliest manner.

Features

MRM can help you improve the efficiency of marketing fund use and gain insights from authentic data.
Identifying Malicious Requests

MRM helps you identify and block risks in large-scale events and promotions, accurately prevent market speculators, maximize the use of marketing funds and reduce unnecessary losses.

Scenarios

Safeguarding Red Packet Promotions

In QR code-based campaigns on social media platforms, red packets and goods of value are offered as incentives. MRM helps you identify and block risks, accurately prevent market speculators, maximize the use of marketing funds and reduce unnecessary losses.

Avoiding Malicious Participations in Lucky Draws

A large number of market speculators can impersonate real users with alternate accounts or addresses to participate in lucky draw campaigns, leading to waste of your marketing funds in excess of 10%. MRM can help you avoid the losses resulting from large volumes of malicious participations.

Filtering out Noisy Data in Campaigns

With the aid of MRM, the authenticity of the data you obtain is greatly improved, which assists with your data analytics for better secondary targeted marketing and a complete and closed marketing loop.