tencent cloud

Fusion Analytics
Leverage out-of-the-box growth models to reveal the full customer journey, help enterprises scientifically attribute the performance of each marketing campaign, and turn data insights into real business growth.
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FeaturesScenarioPricingCustomer storiesBenifit
One-Stop User Behavior Analytics Platform
This enterprise-level, one-stop user behavior analytics platform integrates data across the full customer journey—from exposure and interaction to conversion and repeat purchase. With more than 10 out-of-the-box analysis models, including event, funnel, retention, and attribution models, it seamlessly integrates with CDP and MA to create a powerful closed-loop growth engine.
FEATURES
Key Capabilities
Integrate full-journey data to drive the entire marketing chain with insights.
Integration of Full-Journey Insights
While providing deep analysis, the platform also supports deep integration with CDP and MA—unifying identity tags, interaction feedback, and behavior paths to reveal the full customer journey and accurately quantify the real impact of every marketing campaign.
Out-of-the-Box Analysis Models
Provide more than 10 professional models, such as event, funnel, retention, attribution, RFM, and lifecycle models, to achieve second-level queries. Business users can analyze data independently without barriers to quickly identify growth opportunities.
People-Product-Place Insights
Build customer, product, and store models uniformly, and support people-product-place analysis, enabling analysis of the same data from different perspectives to fit diverse business scenarios.
FEATURES
Key Capabilities
Integrate full-journey data to drive the entire marketing chain with insights.
Integration of Full-Journey Insights
While providing deep analysis, the platform also supports deep integration with CDP and MA—unifying identity tags, interaction feedback, and behavior paths to reveal the full customer journey and accurately quantify the real impact of every marketing campaign.
Out-of-the-Box Analysis Models
Provide more than 10 professional models, such as event, funnel, retention, attribution, RFM, and lifecycle models, to achieve second-level queries. Business users can analyze data independently without barriers to quickly identify growth opportunities.
People-Product-Place Insights
Build customer, product, and store models uniformly, and support people-product-place analysis, enabling analysis of the same data from different perspectives to fit diverse business scenarios.
SCENARIO
From user growth analysis to marketing attribution, power data-driven operations across the full journey
Deep Marketing Attribution

Integrate user identity tags, marketing reach records, and behavioral conversion paths to scientifically reveal the true contribution of each marketing campaign. Uncover hidden conversion paths of high-value users to provide a reliable basis for resource allocation and strategy optimization.

Full-Journey Growth Analysis

Leverage event, funnel, retention, and lifecycle models to connect the full user journey from channel exposure and behavioral interaction to conversion and repeat purchase. Clearly reveal growth bottlenecks and churn reasons at each stage to guide growth strategies.

Campaign Performance Analysis

Provide a data basis to judge whether a campaign investment is worthwhile, moving beyond experience-based judgments. Through dedicated campaign performance analysis, scientifically evaluate campaign performance on the whole marketing chain, trace real ROI, and ensure every budget dollar counts.

PRICING
A variety of packages for you to choose from
Monthly reportable active user count: Maximum 150,000
Standard Edition
$36,000sets/year
Buy now
Multi-platform Data Collection SDK
OneID Data Integration
Data connection methods such as direct database connection, local upload, and API
A range of growth analysis models, including event, retention, funnel, and attribution analysis
Flexible user segmentation and comparative analysis
Utilize drag-and-drop operations with a wide range of visualization components—such as KPI cards, bar-line charts, and cross-tabulation tables—to create custom business dashboards
Monthly reportable active user count: Maximum 700,000
Professional Edition
$90,000sets/year
Buy now
Multi-platform Data Collection SDK
OneID Data Integration
Data connection methods such as direct database connection, local upload, and API
A range of growth analysis models, including event, retention, funnel, and attribution analysis
Flexible user segmentation and comparative analysis
Utilize drag-and-drop operations with a wide range of visualization components—such as KPI cards, bar-line charts, and cross-tabulation tables—to create custom business dashboards
Monthly reportable active user count: Maximum 1.5 million
Enterprise Edition
Contact us to purchase
Contact us
Multi-platform Data Collection SDK
OneID Data Integration
Data connection methods such as direct database connection, local upload, and API
A range of growth analysis models, including event, retention, funnel, and attribution analysis
Flexible user segmentation and comparative analysis
Utilize drag-and-drop operations with a wide range of visualization components—such as KPI cards, bar-line charts, and cross-tabulation tables—to create custom business dashboards
Monthly reportable active user count: Maximum 150,000
Standard Edition
Multi-platform Data Collection SDK
OneID Data Integration
Data connection methods such as direct database connection, local upload, and API
A range of growth analysis models, including event, retention, funnel, and attribution analysis
Flexible user segmentation and comparative analysis
Utilize drag-and-drop operations with a wide range of visualization components—such as KPI cards, bar-line charts, and cross-tabulation tables—to create custom business dashboards
$36,000sets/year
Buy now
Monthly reportable active user count: Maximum 700,000
Professional Edition
Multi-platform Data Collection SDK
OneID Data Integration
Data connection methods such as direct database connection, local upload, and API
A range of growth analysis models, including event, retention, funnel, and attribution analysis
Flexible user segmentation and comparative analysis
Utilize drag-and-drop operations with a wide range of visualization components—such as KPI cards, bar-line charts, and cross-tabulation tables—to create custom business dashboards
$90,000sets/year
Buy now
Monthly reportable active user count: Maximum 1.5 million
Enterprise Edition
Multi-platform Data Collection SDK
OneID Data Integration
Data connection methods such as direct database connection, local upload, and API
A range of growth analysis models, including event, retention, funnel, and attribution analysis
Flexible user segmentation and comparative analysis
Utilize drag-and-drop operations with a wide range of visualization components—such as KPI cards, bar-line charts, and cross-tabulation tables—to create custom business dashboards
Contact us to purchase
Contact us
CUSTOMER STORIES
See how leading enterprises are transforming their growth with our platform.
By integrating various AI agents—such as audience insights, benefit design, intelligent product selection, personalized content, and automated data review—via Qidian Marketing Cloud’s digital-intelligent tools, the platform enables end-to-end marketing collaboration spanning strategic decision-making, knowledge accumulation, and execution. This facilitates a one-stop, personalized experience across the consumer journey, driving sustainable business growth.
3.1-fold
Transaction volume increased
Leverage the digital-intelligence tools of Qidian Marketing Cloud to unlock the value of omnichannel user data and refine end-to-end membership operations; achieve in-depth customer identification and optimize the user journey experience, thereby driving precision marketing and significantly enhancing efficiency.
32.5%
Sales have increased
3–4 fold
ROI increased
By leveraging the digital and intelligent tools of Qidian Marketing Cloud to build a user tagging system and holographic insight capabilities, the company implements audience engagement strategies tailored to distinct user personas. It breaks down silos between system touchpoints, outlines four core operational pillars, rolls out strategic initiatives, and progressively establishes an operational strategy and evaluation framework that reflects the unique identity of the Peacebird brand.
31%
The GMV of new products surged
By upgrading the existing marketing system with the digital and intelligent tools of Qidian Marketing Cloud, and establishing automated marketing SOPs that span the full lifecycles of both membership and reservations, the company has achieved rapid iteration of marketing strategies and significant growth in core business metrics, all while reducing labor costs.
Over 10 million
Precision management of membership numbers
Leverage Qidian Marketing Cloud’s digital and intelligent tools to address challenges regarding private domain engagement, coupon effectiveness, and the precision of product-customer matching, ultimately boosting marketing efficiency for new products and the ROI of private domain operations.
40%
Increase in sales conversion rate for new products
200%
Sales associate execution efficiency has surged
BENIFIT
Insight-Driven Growth, Clear Measurable Results
Efficiency

Business personnel complete analysis independently without queuing for data queries, improving data insight efficiency by 60%.

Efficiency

Business personnel complete analysis independently without queuing for data queries, improving data insight efficiency by 60%.

Conversion

Full-journey attribution quantifies the true campaign contribution, increasing conversion rates by 30%, and accurately optimizing advertising strategies.

Conversion

Full-journey attribution quantifies the true campaign contribution, increasing conversion rates by 30%, and accurately optimizing advertising strategies.

Closed-Loop

Insight to action in one click. Analysis results directly drive audience selection and marketing reach, reducing marketing response cycles by 70%.

Closed-Loop

Insight to action in one click. Analysis results directly drive audience selection and marketing reach, reducing marketing response cycles by 70%.

Efficiency

Business personnel complete analysis independently without queuing for data queries, improving data insight efficiency by 60%.

Conversion

Full-journey attribution quantifies the true campaign contribution, increasing conversion rates by 30%, and accurately optimizing advertising strategies.

Closed-Loop

Insight to action in one click. Analysis results directly drive audience selection and marketing reach, reducing marketing response cycles by 70%.

Ready to unlock your next level of growth?
Contact our team today for a personalized walkthrough of the platform and see how we can transform your marketing.
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