tencent cloud

Customer Data Platform
Integrate omni-channel data in real time to create 360° customer profiles. Break data silos with AI-driven insights to empower enterprises to achieve customer-centric refined operations.
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FeaturesScenarioPricingCustomer storiesBenifit
Next-Generation AI-Powered Real-Time Customer Data Platform (CDP)
This enterprise-level CDP is a scalable, real-time solution powered by AI. It seamlessly connects omni-channel data, uses OneID technology to accurately unify identities, converts fragmented data into actionable customer insights, and provides a smart data foundation for future business applications.
FEATURES
Key Capabilities
AI-powered data intelligence to activate customer value.
Omni-Channel Data Integration and OneID
Acquire data from all touchpoints in real time and use OneID to identify and associate the same users across platforms, breaking data silos, and accumulating high-quality data assets.
Intelligent Tagging and 360° Profiles
Build a highly flexible tagging system to generate 360° customer profiles covering properties, behaviors, and preferences, enabling precise hyper-personalized marketing.
AI Insights and Smart Segmentation
Integrate business models (RFM/AIPL) with AI algorithms, generate audience segments in natural language, and predict customer value and churn risks.
FEATURES
Key Capabilities
AI-powered data intelligence to activate customer value.
Omni-Channel Data Integration and OneID
Acquire data from all touchpoints in real time and use OneID to identify and associate the same users across platforms, breaking data silos, and accumulating high-quality data assets.
Intelligent Tagging and 360° Profiles
Build a highly flexible tagging system to generate 360° customer profiles covering properties, behaviors, and preferences, enabling precise hyper-personalized marketing.
AI Insights and Smart Segmentation
Integrate business models (RFM/AIPL) with AI algorithms, generate audience segments in natural language, and predict customer value and churn risks.
SCENARIO
Unlock data potential and empower full-lifecycle operations
Data-Driven Precision Marketing

Leverage precise tags and profiles to identify high-potential prospects, and focus marketing resources on laser-focused segments most likely to convert, significantly improving conversion rates and lowering customer acquisition costs.

Full-Lifecycle Refined Operations

Leverage various multi-dimensional data to create complete profiles, and precisely identify and divide the customer lifecycle into different stages. Serve as a robust data foundation to seamlessly support marketing automation, improving retention through targeted interactions, and maximizing customer lifecycle value (CLV).

"People-Product-Place" Connectivity

Go beyond customer data management by linking entities like products and stores. Analyze interactions between consumers, products, and channels to optimize people-product matching efficiency and offline store performance.

PRICING
A variety of packages for you to choose from
Number of customers Max. 500,000
Basic Version
$60,000sets/year
Buy now
Multi-platform Data Collection SDK
OneID Data Integration
Unified Metadata Management
Over 10 label production methods
Flexible customer segmentation and selection capabilities
Number of customers Up to 1 million
Standard Edition
$90,000sets/year
Buy now
Multi-platform Data Collection SDK
OneID Data Integration
Unified Metadata Management
Over 10 label production methods
Flexible customer segmentation and selection capabilities
Number of customers Up to 10 million
Enterprise Edition
Contact us to purchase
Contact us
Multi-platform Data Collection SDK
OneID Data Integration
Unified Metadata Management
Over 10 label production methods
Flexible customer segmentation and selection capabilities
Number of customers Max. 500,000
Basic Version
Multi-platform Data Collection SDK
OneID Data Integration
Unified Metadata Management
Over 10 label production methods
Flexible customer segmentation and selection capabilities
$60,000sets/year
Buy now
Number of customers Up to 1 million
Standard Edition
Multi-platform Data Collection SDK
OneID Data Integration
Unified Metadata Management
Over 10 label production methods
Flexible customer segmentation and selection capabilities
$90,000sets/year
Buy now
Number of customers Up to 10 million
Enterprise Edition
Multi-platform Data Collection SDK
OneID Data Integration
Unified Metadata Management
Over 10 label production methods
Flexible customer segmentation and selection capabilities
Contact us to purchase
Contact us
CUSTOMER STORIES
See how leading enterprises are transforming their growth with our platform
By integrating various AI agents—such as audience insights, benefit design, intelligent product selection, personalized content, and automated data review—via Qidian Marketing Cloud’s digital-intelligent tools, the platform enables end-to-end marketing collaboration spanning strategic decision-making, knowledge accumulation, and execution. This facilitates a one-stop, personalized experience across the consumer journey, driving sustainable business growth.
3.1-fold
Transaction volume increased
Leverage the digital-intelligence tools of Qidian Marketing Cloud to unlock the value of omnichannel user data and refine end-to-end membership operations; achieve in-depth customer identification and optimize the user journey experience, thereby driving precision marketing and significantly enhancing efficiency.
32.5%
Sales have increased
3–4 fold
ROI increased
By leveraging the digital and intelligent tools of Qidian Marketing Cloud to build a user tagging system and holographic insight capabilities, the company implements audience engagement strategies tailored to distinct user personas. It breaks down silos between system touchpoints, outlines four core operational pillars, rolls out strategic initiatives, and progressively establishes an operational strategy and evaluation framework that reflects the unique identity of the Peacebird brand.
31%
The GMV of new products surged
By upgrading the existing marketing system with the digital and intelligent tools of Qidian Marketing Cloud, and establishing automated marketing SOPs that span the full lifecycles of both membership and reservations, the company has achieved rapid iteration of marketing strategies and significant growth in core business metrics, all while reducing labor costs.
Over 10 million
Precision management of membership numbers
Leverage Qidian Marketing Cloud’s digital and intelligent tools to address challenges regarding private domain engagement, coupon effectiveness, and the precision of product-customer matching, ultimately boosting marketing efficiency for new products and the ROI of private domain operations.
40%
Increase in sales conversion rate for new products
200%
Sales associate execution efficiency has surged
BENIFIT
Real Impact for Data-Driven Business Growth, Not Just Technical Impact
Efficiency

Boost data processing efficiency by 50%, eliminating manual ETL tasks.

Efficiency

Boost data processing efficiency by 50%, eliminating manual ETL tasks.

Conversion

Increase campaign conversion rates by up to 30% through precise profiling.

Conversion

Increase campaign conversion rates by up to 30% through precise profiling.

Retention

Improve customer retention rates by 20% through AI-driven churn prediction.

Retention

Improve customer retention rates by 20% through AI-driven churn prediction.

Efficiency

Boost data processing efficiency by 50%, eliminating manual ETL tasks.

Conversion

Increase campaign conversion rates by up to 30% through precise profiling.

Retention

Improve customer retention rates by 20% through AI-driven churn prediction.

Ready to unlock your next level of growth?
Contact our team today for a personalized walkthrough of the platform and see how we can transform your marketing.