tencent cloud

Marketing Automation
Drive meaningful customer connections at scale. Orchestrate AI-powered intelligent customer lifecycle journeys that improve outreach efficiency and optimize customer experience across every touchpoint.
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FeaturesScenarioPricingCustomer storiesBenifit
Beyond Automation. Complete Growth Orchestration
TMC Marketing Automation, a core engine for executing and orchestrating data-driven customer journeys, converts data insights into personalized, multi-channel marketing campaigns, aiming to nurture customer relationships and drive business growth.
FEATURES
Key Capabilities
Intelligent decision-making powered by AI for more precise and efficient marketing
One-Stop Campaign Management
Manage, execute, and optimize cross-channel marketing plans throughout the entire customer lifecycle. Gain full visibility with integrated data tracking and intelligent strategy refinement.
Automated Customer Journeys
Design sophisticated customer interaction paths with a flexible visual canvas. Trigger real-time interactions based on user behaviors, status changes, or key milestones like anniversaries.
Algorithm-Driven Marketing Decisions
Leverage intelligent recommendation algorithms to automatically match the best touchpoint, optimal timing, and personalized content for every individual customer.
FEATURES
Key Capabilities
Intelligent decision-making powered by AI for more precise and efficient marketing
One-Stop Campaign Management
Manage, execute, and optimize cross-channel marketing plans throughout the entire customer lifecycle. Gain full visibility with integrated data tracking and intelligent strategy refinement.
Automated Customer Journeys
Design sophisticated customer interaction paths with a flexible visual canvas. Trigger real-time interactions based on user behaviors, status changes, or key milestones like anniversaries.
Algorithm-Driven Marketing Decisions
Leverage intelligent recommendation algorithms to automatically match the best touchpoint, optimal timing, and personalized content for every individual customer.
SCENARIO
Orchestrate intelligent, data-driven customer journeys to deliver personalized engagement at scale across the entire customer lifecycle
Data-Driven Precision Marketing

Leverage comprehensive customer data profiles and a multi-dimensional tagging system to identify high-potential prospects. Move from broad broadcasting to laser-focused segments, ensuring your marketing resources are allocated to the audiences most likely to convert.

Personalized Omni-Channel Engagement

Achieve lifecycle-centric engagement through data-driven personalization and automated outreach. By integrating real-time behavioral tracking with dynamic content variables, the platform identifies the ideal timing and channel for every interaction.

Full-Lifecycle Journey Automation

Automate end-to-end customer journeys from acquisition to retention using our powerful visual canvas. The system can trigger "Best-Next-Actions" based on key milestones, ensuring seamless transitions across every stage of the customer lifecycle.

PRICING
A variety of packages for you to choose from
Number of customers Max. 500,000
Basic Version
$40,000sets/year
Buy now
Multi-platform Data Collection SDK
OneID Data Integration
Supports audience targeting via tags, segment-based ingestion, or file imports, as well as custom rule-based audience segmentation
Marketing Outreach Channel Management
Marketing Automation
Number of customers Up to 1 million
Standard Edition
$60,000sets/year
Buy now
Multi-platform Data Collection SDK
OneID Data Integration
Supports audience targeting via tags, segment-based ingestion, or file imports, as well as custom rule-based audience segmentation
Marketing Outreach Channel Management
Marketing Automation
Number of customers Up to 10 million
Enterprise Edition
Contact us to purchase
Contact us
Multi-platform Data Collection SDK
OneID Data Integration
Supports audience targeting via tags, segment-based ingestion, or file imports, as well as custom rule-based audience segmentation
Marketing Outreach Channel Management
Marketing Automation
Number of customers Max. 500,000
Basic Version
Multi-platform Data Collection SDK
OneID Data Integration
Supports audience targeting via tags, segment-based ingestion, or file imports, as well as custom rule-based audience segmentation
Marketing Outreach Channel Management
Marketing Automation
$40,000sets/year
Buy now
Number of customers Up to 1 million
Standard Edition
Multi-platform Data Collection SDK
OneID Data Integration
Supports audience targeting via tags, segment-based ingestion, or file imports, as well as custom rule-based audience segmentation
Marketing Outreach Channel Management
Marketing Automation
$60,000sets/year
Buy now
Number of customers Up to 10 million
Enterprise Edition
Multi-platform Data Collection SDK
OneID Data Integration
Supports audience targeting via tags, segment-based ingestion, or file imports, as well as custom rule-based audience segmentation
Marketing Outreach Channel Management
Marketing Automation
Contact us to purchase
Contact us
CUSTOMER STORIES
See how leading enterprises are transforming their growth with our platform.
By integrating various AI agents—such as audience insights, benefit design, intelligent product selection, personalized content, and automated data review—via Qidian Marketing Cloud’s digital-intelligent tools, the platform enables end-to-end marketing collaboration spanning strategic decision-making, knowledge accumulation, and execution. This facilitates a one-stop, personalized experience across the consumer journey, driving sustainable business growth.
3.1-fold
Transaction volume increased
Leverage the digital-intelligence tools of Qidian Marketing Cloud to unlock the value of omnichannel user data and refine end-to-end membership operations; achieve in-depth customer identification and optimize the user journey experience, thereby driving precision marketing and significantly enhancing efficiency.
32.5%
Sales have increased
3–4 fold
ROI increased
By leveraging the digital and intelligent tools of Qidian Marketing Cloud to build a user tagging system and holographic insight capabilities, the company implements audience engagement strategies tailored to distinct user personas. It breaks down silos between system touchpoints, outlines four core operational pillars, rolls out strategic initiatives, and progressively establishes an operational strategy and evaluation framework that reflects the unique identity of the Peacebird brand.
31%
The GMV of new products surged
By upgrading the existing marketing system with the digital and intelligent tools of Qidian Marketing Cloud, and establishing automated marketing SOPs that span the full lifecycles of both membership and reservations, the company has achieved rapid iteration of marketing strategies and significant growth in core business metrics, all while reducing labor costs.
Over 10 million
Precision management of membership numbers
Leverage Qidian Marketing Cloud’s digital and intelligent tools to address challenges regarding private domain engagement, coupon effectiveness, and the precision of product-customer matching, ultimately boosting marketing efficiency for new products and the ROI of private domain operations.
40%
Increase in sales conversion rate for new products
200%
Sales associate execution efficiency has surged
BENIFIT
Intelligence-Driven, Visible Growth
Efficiency

Shorten the marketing strategy execution cycle by 70% by enabling a seamless transition from insight to action, where analysis results can drive audience selection and marketing reach with a single click.

Efficiency

Shorten the marketing strategy execution cycle by 70% by enabling a seamless transition from insight to action, where analysis results can drive audience selection and marketing reach with a single click.

Conversion

Increase the order conversion efficiency of potential customers by an average of 30% through personalized marketing journeys.

Conversion

Increase the order conversion efficiency of potential customers by an average of 30% through personalized marketing journeys.

Retention

Effectively reduce customer churn and increase the average customer retention rate by 20% by leveraging automated churn warnings, customer retention strategies, and loyalty incentives.

Retention

Effectively reduce customer churn and increase the average customer retention rate by 20% by leveraging automated churn warnings, customer retention strategies, and loyalty incentives.

Efficiency

Shorten the marketing strategy execution cycle by 70% by enabling a seamless transition from insight to action, where analysis results can drive audience selection and marketing reach with a single click.

Conversion

Increase the order conversion efficiency of potential customers by an average of 30% through personalized marketing journeys.

Retention

Effectively reduce customer churn and increase the average customer retention rate by 20% by leveraging automated churn warnings, customer retention strategies, and loyalty incentives.

Ready to unlock your next level of growth?
Contact our team today for a personalized walkthrough of the platform and see how we can transform your marketing.
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