Tencent Cloud Provides Robust Support to Canton Fair for Third Consecutive Time


129th Canton Fair benefits from Tencent Cloud’s upgraded services, from website functions and live broadcasting to customer service

Continuing its momentous streak of providing strong and reliable cloud support to the biggest global events, Tencent Cloud celebrates the success of the 129th China Import and Export Fair (Canton Fair). The event benefited from Tencent’s cloud technology support for the third consecutive time in its recently concluded 10-day online exhibition.

Held online from April 15 to 24, the 129th Canton Fair featured a total of 50 exhibition sections across 16 categories of commodities, with exhibitors that uploaded more than 2.7 million products – including 820,000 new products. With Tencent Cloud’s robust technology support, this year’s exhibitors were able to showcase their high-quality products through graphics, video, 3D and VR, including via 2,600 virtual exhibition halls, with the range of diverse online display formats enhancing the experience for buyers.

Raising the bar even higher, this year’s session built on the momentum of previous Canton Fair exhibitions to better realize its goal of enabling international merchants “register, find products, conduct successful negotiation” via 120 function points that were developed and upgraded online, such as:

  • Enhanced official website platform functions – The website upgrades the interactive communication brought by a 3D stereoscopic visual experience, enhances matchmaking efficiency, and optimizes the features for processing sourcing requests and instant messaging for each exhibitor’s account.

  • Intelligent and accurate allocation of live broadcast resources – Live-streaming efficiency has been improved: Each live broadcast time was set at two hours, with optimized distribution rules in the live broadcast room as well as resources allocated according to the exhibition area, booth and brand attributes.

  • Advanced smart customer service – The enhanced multimedia, multi-lingual and 24/7 smart customer service system provides more intelligent, convenient omni-channel services.

Norman Tam, Vice President, Tencent Cloud International, said, “Underlining our commitment to providing strong and reliable cloud technology support to the biggest and most significant events and exhibitions, Tencent Cloud is pleased to have provided the Canton Fair with enhanced and upgraded services for three consecutive events. We are glad to share our expertise, experience and innovation by supporting a number of regional and local events, such as the recent Global Tourism Economy Forum in Macau. We look forward to supporting further conferences in more parts of the globe in the future.”

Tencent Cloud is a secure, reliable and high-performance public cloud service provider featuring advanced infrastructure, with a wide range of market applicability and experience. Among Tencent Cloud’s recent achievements in virtual conferences and events content delivery are its participation in the UNESCO Global Education Coalition, the United Nations 75th anniversary, the 4th World Intelligence Congress, the 127th and 128th China Import and Export Fair, Paris Fashion Week, the Global Tourism Economy Forum, and the Melon Music Awards 2020, among others.

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