What Data Import Methods Does CDP Support?
The behavior data collection SDK can quickly collect various types of customer behavior log data from the application frontend. Supported SDK types include Android SDK, iOS SDK, mini program SDK, and Web SDK.
Entity Object OpenAPI: The platform supports unified metadata management (custom extension) for various business entities such as customers, orders, products, and stores, and provides corresponding APIs to support CRUD operations on entity data.
Third-party platform data connection: Take the WeChat Official Account app as an example. After completing quick authorization by scanning the QR code to bind the WeChat Official Account on the platform, you can obtain follower data or follower behavior data from WeChat.
What Is the Principle of OneID? Is It Real-Time or Offline Processing?
OneID essentially identifies the same customer across two scenarios through the same identity ID that the customer has in different scenarios. For example, if a customer authorizes their phone number in a mini program and verifies the same phone number during App registration, the system can identify the same customer across the mini program and the App. OneID is part of data processing and is processed in real time.
What Other Types of Enterprise Data Can Be Managed Besides Customer Behavior Logs?
Based on actual application scenarios and the current state of enterprise data, the platform supports extending custom entities and centrally managing entity data. In the retail industry, for example, core business entities also include orders, products, stores, and vouchers.
What Types of Data Can CDP Export?
The platform provides standard OpenAPIs to export data such as customers, customer identities, customer labels, customer segments, custom entities, and entity labels. For large-scale data such as customer behavior logs, the platform provides message queue components for external systems to connect to and consume.
Besides Customer Labels, Does the System Support Labeling Other Objects?
In addition to the customer entity, the CDP system can also label other entities as subjects, such as products and stores. Entity labels support two main label creation methods: rule labels and SQL labels.
How Can Enterprises Evaluate the Business Value of Created Labels/Segments?
The platform provides statistics on downstream references to labels/segments, such as labels, segments, analyses, and marketing automation flows. These reference statistics can be used to evaluate the business value of labels/segments.
Is Repeated Data Implementation Required for Joint Product Sales?
The joint product matrix shares the same data foundation. When a customer purchases both CDP + FA (Fusion Analytics), the underlying data is natively integrated, allowing different products to share processed datasets.