Customer Introduction
GoJiraf is a leading Live Shopping platform that streamlines the design, execution, and integration of interactive commerce experiences. By combining Live Shopping technology with an AI agent that assists brands in scheduling, managing, and optimizing events in real-time, providing actionable recommendations and automated task execution.
Currently operating across major LATAM markets, GoJiraf is the trusted partner for global leaders such as Mercado Libre, Natura, L'Oréal, Motorola and Adidas, helping them drive customer engagement and measurable growth.
Challenges & Goals
As Live Shopping adoption grows in Latin America, GoJiraf’ s primary goal is to ensure consistent performance, stability, and scalability across increasingly complex and high-traffic live events.
Ensuring low latency and broadcast stability is critical to maintaining conversion rates and audience retention during high-intensity live commerce events.
The objective in collaborating with Tencent Cloud is to support regional expansion, higher concurrency, and new innovative formats while maintaining a seamless user experience for both brands and consumers.
As part of this collaboration, GoJiraf plans to introduce AI-powered avatar pilots with selected brands during 2026, positioning innovation and creative experimentation as a core pillar of the partnership.
Why Tencent Cloud
GoJiraf has selected Tencent Cloud as its streaming technology provider to support the next phase of growth of its Live Shopping platform in Latin America.
The collaboration focuses on strengthening streaming performance, scalability, and reliability to
support high-traffic live commerce events, while also enabling the development of new innovative formats, including AI-powered avatars for Live Shopping experiences.
While ensuring stability for high-traffic events, this integration empowers GoJiraf to pioneer new experiences, including AI-driven avatars.
Highlighted Benefits
This partnership combines Tencent Cloud’ s world-class streaming infrastructure with GoJiraf’ s deep expertise in Live Shopping and eCommerce in Latin America.
Beyond performance and scale, the collaboration enables next-generation Live Shopping formats, such as AI-powered avatars, opening the door to more creative, scalable, and always-on live commerce experiences that offer a level of innovation currently unique within the LATAM market.