Customer Introduction
FAST Corporation is a pioneering Japanese media consortium and technology provider specializing in the Free Ad-supported Streaming TV (FAST) sector. At the core of its value proposition is a commitment to technological innovation in the Smart TV landscape. Fast TV has developed proprietary systems designed to drive measurable consumer actions directly from television advertisements. Currently, the firm is spearheading the development of the region’s largest retail media network for audience extension, effectively redefining how brands and advertisers engage with target demographics in the digital age. Through a combination of infrastructure excellence and strategic partnerships, FAST Corporation is positioned as a leader in the evolution of modern broadcasting.
Challenges & Goals
The primary technical hurdle for FAST Corporation lies in the seamless execution of Server-Side Ad Insertion (SSAI) within a linear broadcasting framework. Unlike standard Video-on-Demand (VOD), the FAST model requires the precise, loop-based distribution of "in-stream ads" into video intervals without disrupting the viewer experience.
Achieving this level of integration is particularly demanding under the rigorous conditions of 365-day, 24-hour uninterrupted broadcasting. Any friction during the transition between primary content and advertisement can lead to buffering or broadcast failure, making the traditional challenges of system stability and synchronization even more acute.
The Goals: Stability, Efficiency, and Bespoke Architecture
To address these challenges, FAST Corporation has established four core strategic objectives for its technical infrastructure:
Why Tencent Cloud
FAST Corporation selected Tencent Cloud for its broadcast-grade infrastructure, which guarantees the low latency and stability essential for 24/7, 365-day uninterrupted operations. Unlike "one-size-fits-all" providers, Tencent Cloud offers the flexibility to build and iterate on a bespoke system architecture, ensuring that the platform is perfectly tailored to FAST Corporation's specific operational workflows and seamless ad-insertion requirements.
Beyond the technology, the partnership provides a level of technical support that serves as a direct extension of FAST Corporation’s engineering team. With around-the-clock availability via Slack and online meetings, Tencent Cloud team delivers agile, prompt solutions to technical inquiries—even during nighttime hours. This combination of proprietary infrastructure reliability and 24/7 expert assistance ensures that mission-critical broadcasting remains secure and scalable.
Highlighted Benefits
The partnership between Tencent Cloud and FAST Corporation has resulted in a robust, broadcast-grade infrastructure capable of sustaining seamless, low-latency content delivery around the clock.
By integrating Tencent Cloud’s stable architecture, FAST Corporation has successfully achieved 24/7 uninterrupted broadcasting with delay-free ad insertion, meeting the highest industry standards for reliability. Furthermore, Tencent Cloud technical support provided via Slack and real-time meetings ensures that technical inquiries are addressed with the same urgency and precision as FAST Corporation’s own internal workflows. This collaboration not only ensures immediate problem-solving during mission-critical hours but also provides the flexibility to iterate on bespoke features, positioning both companies at the forefront of digital broadcasting innovation.