Customer Introduction
Founded on May 17, 1999, Cafe24 is Korea's No.1 e-commerce platform by market share, providing a comprehensive, one-stop infrastructure for every stage of online business — from e-commerce solutions and sourcing to marketing, logistics, and global expansion.
With 2M store brands, 6.2M accounts, and $9.2B in platform GMV, Cafe24 helps merchants sell across 200+ countries with integrated payments, shipping, and multilingual support.
Cafe24 also powers the Creator Economy and K-Manufacturing, enabling brands and merchants to connect commerce with major global channels such as YouTube, Instagram, and TikTok, while supporting their expansion into international markets.
As part of integrating AI across its entire ecosystem — from product recommendations and marketing automation to multilingual store management — Cafe24 continues to strengthen its AI infrastructure and capabilities.
Cafe24's LLM Router provides unified access to multiple leading AI models through a single API, with real-time model routing and automatic failover, simplifying AI adoption for developers and businesses.
Challenges & Goals
As generative AI adoption accelerates, Cafe24 aims to expand the range of enterprise-grade AI models available through its LLM Router while maintaining high availability, reliable performance, and flexible model selection across diverse workloads.
Beyond simply adopting AI technologies, Cafe24 seeks to accelerate its customers' AI Transformation (AX) by making advanced AI capabilities easier to access, integrate, and operate.
Going beyond technological innovation alone, Cafe24 pursues Hypernology AX — an approach that combines human expertise and accumulated know-how with cutting-edge AI technologies to create more practical and effective business transformation.
Through its LLM Router, Cafe24 aims to reduce the complexity of integrating multiple AI providers and provide customers with a flexible AI infrastructure that supports faster experimentation, deployment, and adoption of AI services.
Why Tencent Cloud
Tencent Cloud TokenHub provides unified access to multiple leading large language models through a single OpenAI-compatible API.
By integrating Tencent Cloud's AI model ecosystem with Cafe24 LLM Router, Cafe24 can broaden the range of AI models available to developers and businesses while reducing the complexity of managing individual model integrations.
The collaboration supports Cafe24's broader AI strategy by enabling customers to select and utilize AI models based on their specific use cases, performance requirements, and operational needs through a unified interface.
It also strengthens Cafe24's ability to accelerate customer AX by providing a more flexible and resilient foundation for adopting and operating generative AI services.
Highlighted Benefits
Broader access to leading AI models through the integration of Tencent Cloud TokenHub with Cafe24 LLM Router.
Developers and businesses can access multiple AI models through a single API, reducing the need to build and maintain separate integrations for individual model providers.
Customers can select and switch between models according to workload, performance, latency, and other operational requirements.
Real-time model routing and automatic failover help improve service continuity and reliability across multiple AI models and providers.
A simplified and flexible AI infrastructure helps customers adopt, test, and deploy AI capabilities more efficiently as part of their AI Transformation journey.
The collaboration supports Cafe24's vision of combining human expertise with cutting-edge AI technologies to drive practical innovation across commerce and digital business.