FA provides capabilities such as real-time event data collection, user growth analysis models, and visual dashboard building. It offers enterprises a one-stop data analysis platform, driving scientific business decisions with data insights.
Main Features
Multi-Device Data Collection
The multi-platform data collection SDKs for Android, iOS, mini programs, and Web collect and apply data legally and compliantly based on customer authorization. The data management module supports managing data collection from reporting endpoints such as Android, iOS, and Web on a project basis. It also supports separate reporting from multiple platforms or the creation of unified data sources. You can bind existing marketing touchpoints and channels in advance, including official accounts, mini programs, SMS, and ad accounts.
OneID Integration
Unify the identification and matching of customers across platforms, systems, and applications to generate a unique OneID customer identifier. This serves enterprises' needs for full-lifecycle user insight analysis and operations.
Metadata Management
Manage metadata for customers, customer behavior logs, and core business entities under the enterprise (such as orders, products, and stores) in a unified manner, and support the extension of custom entities (such as vouchers and activities).
Agile Analytics
Diverse business analysis model configurations, such as event analysis, retention analysis, funnel analysis, distribution analysis, attribution analysis, and RFM analysis models, scientifically reflect user behavior status and analyze consumption behavior at each stage of the full user lifecycle. They help enterprises analyze business trends and identify users who may churn, thereby formulating targeted operational strategies.
Business Dashboard
Build business-specific dashboards and user daily reports based on agile model cards to intuitively present business data overviews and improve decision-making efficiency.
Segment Selection
Flexible user segmentation methods and group selection capabilities allow you to identify target customers from massive customer assets and deliver precise marketing services.
Strengths
Integrated Full-Journey Marketing with Cloud-Native TMC
While independently providing in-depth analysis, it also supports deep collaboration with CDP and MA to connect identity labels, interaction feedback, and behavior paths, reconstruct the full customer journey, and accurately measure the true effectiveness of each marketing activity.
Ready-to-Use Professional Analytics with a Low Barrier to Entry
It provides 10+ professional models, including event, funnel, retention, attribution, RFM, and lifecycle models, with second-level querying. Business personnel can perform self-service analysis with zero barriers to quickly identify growth opportunities.
Customer, Product, and Channel Insights Beyond the User Perspective
Unified modeling of business entities such as customers, products, and stores supports Cross Analysis across people, products, and locations. The same data can be analyzed from different entity perspectives, adapting to diverse business scenarios.
Use Cases
In-Depth Attribution of Marketing Performance
It connects user identity labels, customer engagement records, and behavioral conversion paths to scientifically reveal the true contribution of each marketing activity to the business. It also identifies hidden conversion paths of high-value users, providing a reliable basis for resource allocation and policy optimization.
Full-Journey User Growth Analytics
Through models such as event, funnel, retention, and lifecycle, it connects the full user journey across the entire chain from channel exposure and behavioral interactions to conversion and repeat purchases. It clearly reveals growth bottlenecks and churn causes at each stage, providing a reliable basis for growth policies.
Marketing Campaign Performance Topics
Is every campaign worth the investment? Stop relying on experience-based judgment. Through dedicated marketing performance analysis, scientifically evaluate the full-funnel performance of campaigns and trace the true ROI to ensure every budget is spent where it matters most.