Signature Review Standards

Last updated: 2021-07-16 11:20:23

    Signature Type

    You must select the signature type when creating a signature:

    Signature Type Signature Content Requirements and Application Description
    Company Full company name or abbreviation -
    App Application name or abbreviation Application description: enter a link to the display page of the application on any application store/market.
    Website Website name or abbreviation Application description: enter a website domain name that has an ICP filing.
    WeChat Official Account or WeChat Mini Program WeChat Official Account name or WeChat Mini Program name Requirements: the WeChat Official Account or WeChat Mini Program must have been released and can be found in WeChat.
    Application description: enter the full name of the WeChat Official Account or WeChat Mini Program.
    Trademark Trademark name or abbreviation -
    Government/public institution/other Government/public institution/organization name or abbreviation -

    Content Specifications

    • The signature content cannot contain non-compliant information such as information related to pornography, gambling, drugs, religion, and politics.
    • The organization or individual to which the signature belongs must be identifiable. Non-identifiable signatures are not allowed.
    • A Mainland China SMS signature consists of "[]" and signature content in the format of [signature content]. The signature content can contain 2–12 Chinese characters, letters, or digits (excluding "[]"). We recommend you use Chinese for the content of Mainland China SMS signatures as much as possible.
    • A Global SMS signature consists of "[]" and signature content in the format of \[signature content]. The signature content can contain 2–15 characters (excluding "[]").
    Note:

    You only need to enter the signature content when applying for an SMS signature in the console and don't need to enter "[]" or "[]".
    For example, the complete Mainland China SMS signature of Tencent Cloud is [Tencent Cloud], and you only need to submit the signature content Tencent Cloud when applying for the signature. The complete Global SMS signature of Tencent Cloud is \[Tencent Cloud], and you only need to submit the signature content Tencent Cloud when applying for the signature.

    Third-Party Rights

    • If user A creates a signature for self-use, and the signature's owner is user A, then no third-party rights will be involved.
    • If user A creates a signature for company B, and the signature's owner is company B, then third-party rights will be involved. In this case, please select For others as the signature purpose, and company B needs to give user A an authorization letter, on which company B is the delegator, user A is the delegatee, and company B's official stamp must be affixed.
    Note:

    Currently, only enterprises and public institutions are allowed to authorize others to apply for a signature for them.

    Certificate File Specifications

    • All certificate files must be images of the originals, i.e., the official stamps in the images must be red.
    • All certificate materials must be within their validity period and have no alterations.
    • Certificate files must be .jpg, .jpeg, or .png images within 5 MB in size each.
    • If third-party rights are involved, the standard authorization letter provided by the SMS service must be used.

    Certificate File List (for Signatures for Self-Use)

    Organizational user

    • When creating a signature for self-use for the first time, you need to upload the following certificate materials:

      Signature Type Organizational Development/Registration Individual Development/Registration
      Company You need to upload one of the following enterprise or public institution certificates:
      • Three-in-One
      • Business license
      • Organization code certificate
      • Social credit code certificate
      N/A
      App You need to upload a screenshot of the application store/market backend
      Website You need to upload a screenshot of the website ICP filing backend
      WeChat Official Account or WeChat Mini Program You need to upload a screenshot of the ownership of the WeChat Official Account or WeChat Mini Program:
      • WeChat Official Account: screenshot of the **Account Information** > **Account Details** page
      • WeChat Mini Program: screenshot of the **Settings** > **Basic Settings** page
      Trademark You need to upload the trademark registration certificate N/A
      Government/public institution/other You need to upload one of the following enterprise and public institution certificates:
      • Organization code certificate
      • Social credit code certificate
      • Legal person certificate of public institution
    • If you want to create another signature for self-use when you already have such a signature, you need to upload the following certificate materials:

      Signature Type Organizational Development/Registration Individual Development/Registration
      Company No certificate materials needed N/A
      Government/public institution/other
      App You need to upload a screenshot of the application store/market backend
      Website You need to upload a screenshot of the website ICP filing backend
      WeChat Official Account or WeChat Mini Program You need to upload a screenshot of the ownership of the WeChat Official Account or WeChat Mini Program:
      • WeChat Official Account: screenshot of the **Account Information** > **Account Details** page
      • WeChat Mini Program: screenshot of the **Settings** > **Basic Settings** page
      Trademark You need to upload the trademark registration certificate N/A

    Individual user

    When creating a signature for self-use, you need to upload the following certificate materials:

    Signature Type Certificate File
    App You need to upload a screenshot of the application store/market backend
    Website You need to upload a screenshot of the website ICP filing backend
    WeChat Official Account or WeChat Mini Program You need to upload a screenshot of the ownership of the WeChat Official Account or WeChat Mini Program:
    • WeChat Official Account: screenshot of the **Account Information** > **Account Details** page
    • WeChat Mini Program: screenshot of the **Settings** > **Basic Settings** page

    Certificate File List (for Signatures for Others)

    When creating a signature owned by an enterprise or public institution, you need to upload the following certificate materials:

    Note:

    Currently, only enterprises and public institutions are allowed to authorize others to apply for a signature for them.

    Signature Type Certificate File
    Company You need to upload the authorization letter and one of the following enterprise and public institution certificates of the entity that owns the signature:
    • Three-in-One
    • Business license
    • Organization code certificate
    • Social credit code certificate
    App
    Website
    WeChat Official Account or WeChat Mini Program
    Trademark You need to upload the authorization letter and trademark registration certificate
    Government/public institution/other You need to upload the authorization letter and one of the following enterprise and public institution certificates of the entity that owns the signature:
    • Organization code certificate
    • Social credit code certificate
    • Legal person certificate of public institution

    If you have any questions about the signature review standards, please submit a ticket.