Last updated: 2021-06-21 11:15:45

    SMS Message Format

    An SMS message consists of a signature and a body. Before sending an SMS message, you need to apply for an SMS signature and an SMS body template.
    For example, if the SMS signature is Tencent Technology and the SMS body is The login verification code for your QQ account is 1234 and valid for 5 minutes., then the content of the complete SMS message will be as follows:

    [Tencent Technology] The login verification code for your QQ account is 1234 and valid for 5 minutes.

    Before sending the above sample SMS message, you need to perform the following steps:

    1. Apply for an SMS signature whose Signature Content is Tencent Technology.
    2. Apply for an SMS body template whose SMS Content is The login verification code for your QQ account is {1} and valid for {2} minutes., where {1} and {2} are customizable parameters when an SMS message is sent.

    SMS Signature

    An SMS signature is the signature enclosed in [] before an SMS body, which is used to identify a company or business, such as [Tencent Technology]. To apply for an SMS signature, an organizational user needs to upload a qualification certificate, while an individual user needs to upload an identity certificate. Only an approved SMS signature can be used. For more information on the SMS signature review standards, please see Signature Review Standards.
    Sample signature:
    Shenzhen Tencent Computer Systems Company Limited can apply for a signature associated with the company name, such as [Tencent Technology], or a signature associated with the name of any product provided by the company, such as [WeChat] or [Tencent Cloud].


    You do not need to enter "[]" when applying for an SMS signature in the console. For example, if you want to use [Tencent Technology] as a signature, you simply need to enter Tencent Technology as the Signature Content.

    SMS Template

    An SMS template is the content of a specific SMS body. SMS templates divide into verification code templates, notification templates, and marketing SMS templates. SMS content can be customized through template parameters.


    You cannot apply for marketing SMS templates or send marketing SMS messages if you are an individual user.

    Before applying for an SMS template, you need to apply for an SMS signature first. Only an approved SMS template can be used. For more information on the SMS template review standards, please see Body Template Review Standards.
    Sample SMS template:
    If Tencent Technology wants to send an SMS verification code: [Tencent Technology] The login verification code for your QQ account is 1234 and valid for 2 minutes., where the verification code (1234 in the sample) and validity period (2 minutes in the sample) can be changed in specific circumstances, then:
    An application in the following format can be submitted:

    • SMS signature: Tencent Technology
    • SMS template: The login verification code for your QQ account is {1} and valid for {2} minutes.
      {1} and {2} are variables that are arranged in order, and their values can be customized by setting the values of the template parameters when you send the SMS message.

    Regular SMS

    Regular SMS messages divide into verification code SMS and notification SMS:

    • Verification code SMS: used to send SMS verification codes for signup or login verification, payment confirmation, identity verification, etc.
      Your login verification code is 1234. Please enter it within 2 minutes. If the login was not initiated by you, please ignore this message.
    • Notification SMS: used to send system notifications such as payment receipts, delivery notifications, and status notifications.
      The supporting documents submitted for ICP filing application order 201700001234 have been approved. Please submit additional supporting documents as soon as possible. If you have already submitted them, Tencent Cloud will review them as soon as possible.

    Marketing SMS

    Marketing SMS typically refers to SMS messages sent to registered members of websites or companies for marketing purposes during promotion campaigns or member events. It is often used to send marketing SMS messages for customer care or notifications of new product launches or events.

    Sample 1:

    Great news! You can now apply for opening a highlight store at the official website. This helps increase the awareness of your brand and offers a great number of creative materials free of charge. Try it now! Reply T to unsubscribe.

    Sample 2:

    Rebate wave 2 coming soon! Up to 30% off for hairstyle products! Flash sale will start on 9:00 AM, February 17. Tap xxx. Reply T to unsubscribe.