Best wishes for birthdays, holidays, and other matters is an important way for enterprises to retain existing customers. You can use Tencent Cloud SMS to send such messages to users on special days such as holidays, member birthdays (anniversaries), and days of major weather changes for customer care.

Best wishes messages are marketing SMS and can be sent only by verified organizational users. For more information, please see Differences in Rights.

This document uses sending a Spring Festival best wishes message to members by company A as an example to describe how to send such messages quickly.

Preparations

• Sign up for a Tencent Cloud account and verify your organizational identity.
• Purchase an SMS package.
• Prepare SMS signature owner qualification certificates.
  This document takes a business license as a qualification certificate for example.
• Understand the SMS body content review standards.

Step 1. Create a signature

After an SMS signature is submitted, it will be reviewed within two hours generally. You can configure alarm contacts to receive review result notifications.

1. Log in to the SMS Console.
2. Select Mainland China SMS > Signature Management on the left sidebar and click Create Signature.
3. Set the following parameters as needed and according to the signature review standards:

   Parameter	Sample Value
   Signature use	For self-use (the signature is a company name, website, product name, or something else verified under the current account)
   Signature type	Company
   Signature content	A Co., Ltd.
   Certificate type	Business license
   Certificate upload

4. Click OK.
   Wait for signature review. The SMS signature will be available only after its status changes to approved.

Step 2. Create a body template

After an SMS body template is submitted, it will be reviewed within two hours generally. You can configure alarm contacts to receive review result notifications.

1. Log in to the SMS Console.
2. Select Mainland China SMS > Template Management on the left sidebar and click Create Body Template.
3. Set the following parameters as needed and according to the body template review standards:

   Parameter	Sample Value
   Template name	Best wishes message
   SMS type	Marketing SMS
   SMS content	Dear Ms./Mr. {1}, thank you for your always support and trust. We want to extend our Spring Festival greetings and best wishes to you and your beloved ones.

4. Click OK.
   Wait for body template review. The body template will be available only after its status changes to approved.

Step 3. Send SMS

Before sending an SMS, you need to confirm that both the SMS signature and body template have been approved.
You can send an SMS through the console or API. This document uses the console as an example.

1. Log in to the SMS Console.
2. Select Mainland China SMS > Bulk SMS on the left sidebar and click Create Bulk SMS Task.
3. Configure the following parameters as needed:

   Parameter	Sample Value
   Signature name	Select the signature [A Co., Ltd.] created in step 1
   Template name	Select the **Best wishes message** created in step 2
   Sent time	Select **Send by Schedule** and specify a reasonable time point down to the second, such as **2020-01-25 00:00:00**. As only a time point within one month can be specified for schedule, please configure the sending task appropriately.
   Recipient	Click **Download Standard Template**, enter recipient's mobile number and custom SMS content in the form by referring to the sample table, and click **Select File** to upload it. The maximum form size supported is 30 MB.

   Below is a sample table:

   Recipient's Mobile Number	SMS Content Variable 1
   Example: 139xxxxxxxx Instructions: please enter the mobile numbers of recipients. All the mobile numbers in one single SMS sending must be registered in Mainland China. The cells need to be in a regular format, i.e., without any specific number formats.	Example: John Smith Instructions: please enter the first custom variable content according to the body template, i.e., replacing {1} in the template.

4. Click OK.
5. Check the number of recipients, indicate your consent to the prompt about fees, and click Send.
   You can view the status of the task in the Delivery Records list. When the status is sent, the task has been completed.

Step 4. View SMS delivery result

You can view the SMS delivery result in the following ways:

• On the Mainland China SMS > Bulk SMS page, click Details & Report Analysis on the line of the target task to view its detailed record and report analysis.
• Select Statistics > Mainland China SMS and you can filter and view the statistics and relevant analysis of Mainland China SMS by application, signature, body template, and time.