Tag is used in targeted push where you can call the TPNS SDK or server API to bind one or more tags to devices. After that, you can push messages based on the tags, which makes lean operations easier.

Tag Push Use Cases

User stickiness

In app operation, it is important to often send subscribed messages to new users and improve their retention rate. To do this, you only need to use the New Equipment tag provided by TPNS to push messages to users signed up on a specified date.
We also provide the Offline Device tag for message push to specified users who were inactive for N days to reduce customer attrition and improve user activity.

Event subscription notification

Your live streaming application will stream a football match at 18:00 on October 24, and the live stream will be available for reservation on October 20. You want to push a message about the upcoming start to users who subscribe to this program before the live stream starts.
If a user subscribes to this program, the title 10241800 Football can be used as a tag to bind to the user device token. When the live stream is about to start, you can select the Football tag to push a notification to inform the user of the match start. After the match ends, you can call the TPNS tag unbinding API to unbind the 10241800 Football tag from the device token.

Renewal notification

You want to push a renewal notification in your application A to users whose membership will expire in three days. Assume that a device token is bound to tags football and deadline:20200210. If a user renews the membership for a month on February 9, 2020, you need to replace the tag deadline:20200210 with deadline:20200310, i.e., the tag deadline can have only one value (the latest value). In this case, you can call the KV overwriting API to unbind the tag deadline:20200210 and then bind the tag deadline:20200310 without affecting other tags. When pushing a renewal notification (scheduled push is supported), set the tag to the current date plus three days; for example, if the current date is March 7, 2020, you can push the renewal notification to devices with the tag deadline:20200310.

Tag Overview

TPNS provides two types of tags: custom tags and TPNS preset tags. Tag categories are as follows:

Tag Type	Scenario	tag_type Built in TPNS	Limit	Example
Custom tag	Custom tag, such as meeting ID, class ID, user hobbies (like basketball and digital products), etc.	xg_user_define	Up to 10,000 custom tags are allowed. If you want to increase this limit, please submit a ticket One device token can be bound to up to 100 custom tags. If you want to increase this limit, please submit a ticket One custom tag can be bound to an unlimited number of device tokens	love_basketball, love_shopping, male, etc.
Preset tag	Application version	xg_auto_version	Preset in TPNS, unlimited	1.0.1, 1.0.2, etc.
	District	xg_auto_province		guangdong, hunan, shanghai, etc.
	Active status information	xg_auto_active		20200521, 20200522, etc.
	TPNS SDK version	xg_auto_sdkversion		1.1.5.4, 1.1.5.4, 1.1.6.1, etc.
	System version	xg_auto_systemversion		10.0.0, 12.4.5, etc.
	System language	xg_auto_systemlanguage		zh, en, ja, etc.
	Country/Region	xg_auto_country		CN, US, etc.
	Phone brand	xg_auto_devicebrand		xiaomi, huawei, etc.
	Model	xg_auto_deviceversion		Samsung Note4, vivo Y75A, etc.
	Online duration	The API call is not supported	Devices online in the last N day(s). Valid values for N: an integer in [10,30] and in string format.	Devices online in the last "10" days
	Offline duration	The API call is not supported	Devices offline in the last N day(s). Valid values for N: an integer in [10,30] and in string format.	Devices offline in the last "10" days
	Recently registered	The API call is not supported	Devices registered between [startDate, endDate] and in [YYYYmmdd,YYYYmmdd] format. The `startDate` cannot be 30 days earlier than the `endDate ` The `endDate` cannot be the current day The `startDate` cannot be 90 days earlier than the current day The `startDate` and `endDate` can be the same day	Devices registered between [20200901,20200910]

Note：

When you push by tag through API, you need to use the tag_type built in TPNS to set the tag type.

Preparations

Managing custom tag

Custom tag is a tag setting method where you can custom the device tag name. Currently, TPNS allows you to set tags through REST API and device SDK.

Method 1. Set tags through REST API
Bind and unbind a custom tag:
For more information on how to do so through API, please see Binding Tag

Method 2. Set tags through device SDK
For more information on how to set tags through the SDK for iOS, please see Setting Custom Tag
For more information on how to set tags through the SDK for Android, please see Setting Custom Tag

Custom tag use cases and keywords

Tag push is suitable for scenarios where the number of devices bound to a tag is high (more than 10 generally) but the push frequency is low (below 10 pushes a day generally). For scenarios where the number of bound devices is small but the push frequency is high, you are recommended to use push by account, i.e., binding an account instead of a tag to multiple devices for push.

Keyword
A colon ":" is the keyword for separating the key and value in a key-value pair for user tag binding; for example, if you assign the tag level:3 to a device token, the TPNS backend will take level as the tag key and 3 as the tag value. The actual push will not be affected, where the tag level:3 is still used for push. Storage based on key-value is mainly to facilitate subsequent overwriting of tags in the same category; for example, if the device token is bound to another tag such as male (i.e., the device has two tags: male and level:3), when the membership level of the device is upgraded to level 4 and you want to overwrite the tag level:3 with level:4 without affecting the male tag, you can directly call the key-value overwriting API to set the level:4 tag for the device, and then the tags bound to the device token will become male and level:4.

Binding/Unbinding tag

TPNS provides APIs for binding/unbinding a single tag to/from a single device, a single tag to/from multiple devices, multiple tags to/from a single device, and multiple tags to/from multiple devices.

Single tag for single device

Recommended scenarios

1. The device SDK API is called; for example, to automatically get the user subscription channel in the application, bind the channel tag to the device token, and vice versa.
2. The RESTful API are called occasionally in scenarios such as integration testing.

Binding tag

{
    "operator_type": 1,
    "platform": "android",
    "tag_list": ["tag"],
    "token_list": ["token"]
}

Unbinding tag

{
    "operator_type": 2,
    "platform": "android",
    "tag_list": ["tag"],
    "token_list": ["token"]
}

Use limits

• A tag can contain up to 50 bytes.
• The API is called synchronously.

Multiple tags for single device

Recommended scenarios

1. The device SDK API is called; for example, to automatically get user characteristics tags such as age, district, and gender in the application, bind them to the device token in batches, and vice versa.
2. The RESTful API is called; for example, to get a device's user subscription information tags such as marital status and hobbies (football, movies, etc,) through other internal channels, bind them to the device token in batches, and vice versa.

Binding tag

{
    "operator_type": 3,
    "platform": "android",
    "tag_list": ["tag1","tag2"],
    "token_list": ["token"]
}

Unbinding tag

{
    "operator_type": 4,
    "platform": "android",
    "tag_list": ["tag1","tag2"],
    "token_list": ["token"]
}

Use limits

• A tag can contain up to 50 bytes.
• Up to 500 tags can be included in one call.
• The API is called synchronously.

Single tag for multiple devices

Recommended scenarios
Only the RESTful API can be called; for example, to add the "football" tag to all users who like football, this API can be called to bind tags in batches, and vice versa.

Binding tag

{
    "operator_type": 7,
    "platform": "android",
    "tag_list": ["tag"],
    "token_list": ["token1","token2"]
}

Unbinding tag

{
    "operator_type": 8,
    "platform": "android",
    "tag_list": ["tag"],
    "token_list": ["token1","token2"]
}

Use limits

• A tag can contain up to 50 bytes.
• Up to 500 device tokens can be included in one call.
• The API is called synchronously.

Multiple tags for multiple devices

Recommended scenarios
Only the RESTful API can be called; for example, to add the "football" tag to all users who like football and the "basketball" tag to all users who like basketball, this API can be called to bind tags in batches, and vice versa.

Binding tag

{
    "operator_type": 9,
    "platform": "android",
    "tag_token_list": [{"tag":"tag1","token":"token1"},{"tag":"tag2","token":"token2"}]
}

Unbinding tag

{
    "operator_type": 10,
    "platform": "android",
    "tag_token_list": [{"tag":"tag1","token":"token1"},{"tag":"tag2","token":"token2"}]
}

Use limits

• A tag can contain up to 50 bytes.
• Up to 500 device tokens can be included in one call.
• The API is called synchronously.

Tag overwriting

TPNS provides two tag overwriting methods, namely, general overwriting and overwriting by tag category (aka key-value (KV) overwriting), where a colon (":") is used to separate the key and value in a key-value pair.

General overwriting

Recommended scenarios

1. The device SDK API is called. If all channel information subscribed by a device has expired, you need to unbind all the channel tags from the device. However, traversing all tags to unbind them one by one is very inconvenient. In this case, you can call this API to overwrite the tags in batches.
2. The RESTful API is called; for example, to set new tags for a device so that it will not be affected by legacy tags, this API can be called to overwrite them.

Tag overwriting method

{
    "operator_type": 6,
    "platform": "android",
    "tag_list": ["test", "level:1",, "level:2"], 
    "token_list": ["token"]
}

Use limits

• A tag can contain up to 50 bytes.
• The API is called asynchronously. You are recommended to set the call interval to longer than 1 second.

KV overwriting

Recommended scenarios

1. The device SDK API is called.
2. The RESTful API is called.

Instructions: a colon (":") is used for separation. The content before ":" is used as the tag category, while the content after ":" is used as the specific tag value. For example, level:2 indicates that the device level is 2. Assume that the device level is upgraded to 3, then you need to delete the tag level:2 before adding the tag level:3. If you know that the device has only the tag level:2, you can call the general overwriting API to overwrite it. However, a device usually has multiple tags. If the device has another tag test and you want to delete only the tag level:2, you need to manipulate all tags of the device or call the relevant TPNS API to find the corresponding legacy tag and delete it, which is very inconvenient. In this case, you can call this API to overwrite only tags with the key (category) of level.

Tag overwriting method

{
    "operator_type": 6,
    "platform": "android",
    "tag_list": ["test:2", "level:3"], 
    "token_list": ["token"]
}

API description: only when all tags in the tag_list have a colon (":") can KV overwriting be performed properly; for example, if a token has tags test and level:1, after this API is called, the tag list of the token will include test, test:2, and level:3.
Use limits

• A tag can contain up to 50 bytes.
• Up to 500 tags can be included in one call.
• The API is called asynchronously. You are recommended to set the call interval to longer than 1 second.

Tag deletion scenarios

TPNS provides two tag deletion methods, namely, deleting all tags of a device and deleting specific tags of an application.

Deleting all tags of a single device

Recommended scenarios

1. The device SDK API is called.
2. The RESTful API is called.

Instructions: you can use this API to delete all legacy tags of a device. This API is generally used to delete expired tags or set tags again after a faulty operation.

Tag deletion method

{
    "operator_type": 5,
    "platform": "android", 
    "token_list": ["token"]
}

Use limits

• A tag can contain up to 50 bytes.
• The API is called asynchronously. You are recommended to set the call interval to longer than 1 second.

Deleting specific application tags

Recommended scenarios

1. Only the RESTful API can be called.

Description: you can use this API to delete specific tags of an application, i.e., removing them from the tag list of the application after unbinding them from bound devices. It is generally used to delete obsolete tags; for example, to delete testing tags added during test after the application is officially released, you can call this API.
Tag deletion method

{
    "tag_list": ["tag1", "tag2"]
}

Use limits

• A tag can contain up to 50 bytes.
• Up to 500 tags can be included in one call.
• The API is called asynchronously. You are recommended to set the call interval to longer than 1 second.

Managing preset tag

• Preset tags are tags maintained on the TPNS platform, i.e., tags automatically collected by the SDK when user devices are registered with or connected to the TPNS server. Currently, TPNS preset tags include application version, system version, district, active status, system language, SDK version, country/region, phone brand, and phone model.
• All devices are bound to the latest preset tags, which will automatically replace the corresponding legacy ones. For example, if the current application version of a device is 1.0.1, when the application is upgraded to 1.0.2, the device will be automatically unbound from the v1.0.1 tag and then bound to the v1.0.2 tag.

Querying tags bound to device

You can query specific preset and custom tags by device token on the Toolkit > Troubleshooter page in the Tencent Cloud Console.
See below:

Getting Started

Tag push supports a single tag or multiple tags. For push by multiple tags, TPNS currently only supports tags in the same category (combined in the "AND" or "OR" relationship). Specifically, if you push messages by custom tags, only custom tags can be combined in "AND" or "OR" relationship; and if you push message by preset tags, only preset tags in the same category can be combined. For example, you can push a message to users in Guangdong and Hunan, but you cannot push a message to users in Guangdong who were active in the last three days.

Console

You can push a message by tag in the Tencent Cloud Console as shown below.

1. Select the tag type, e.g., custom tag or a category of preset tags.
   
2. Select the tags for which you want to push a message after selecting the tag type.
   
   After a tag is selected, the number of devices bound to the selected tag will also be displayed. The tag combination in the figure above indicates to push a message to male users in Guangdong or Jiangsu who were active on April 23, 2020, April 22, 2020, or April 21, 2020. Then, click "Preview" to push the message to the corresponding target devices.

Calling API for tag push

Set the audience_type (push target) in the Push API request parameter to tag to enable tag push. For more information, please see Push API.
API example: push a message to male users in Guangdong or Jiangsu who were active on April 23, 2020, April 22, 2020, or April 21, 2020.

{
    "audience_type": "tag",
    "tag_rules": [
        {
            "tag_items": [
                {
                    "tags": [
                        "guangdong",
                        "jiangsu"
                    ],
                    "is_not": false,
                    "tags_operator": "OR",
                    "items_operator": "OR",
                    "tag_type": "xg_auto_province"  
                },
                {
                    "tags": [
                        "20200421",
                        "20200422",
                        "20200423"
                    ],
                    "is_not": false,
                    "tags_operator": "OR",
                    "items_operator": "AND",
                    "tag_type": "xg_auto_active"
                }
            ],
            "operator": "OR",
            "is_not": false
        },
        {
            "tag_items": [
                {
                    "tags": [
                        "male"
                    ],
                    "is_not": false,
                    "tags_operator": "OR",
                    "items_operator": "OR",
                    "tag_type": "xg_user_define"
                }
            ],
            "operator": "AND",
            "is_not": false
        }
    ],
    "message_type": "notify",
    "message": {
    "title": "test title",
    "content": "Test content",
    "android": {
        "ring": 1,
        "ring_raw": "ring",
        "vibrate": 1,
        "lights": 1,
        "clearable": 1,
        },
      "custom_content":"{\"key\":\"value\"}"
    }
}
}

FAQs

1. Will be the API for querying bound devices by tag made publicly available?
   This API is currently for internal use only and will not be made publicly available in the future for the sake of system stability. You can select a tag on the push page in the console to query its bound devices.

2. **Will be the API for querying bound tags by device token made publicly available?
   This API is currently for internal use only and will not be made publicly available in the future for the sake of system stability. You can enter a token in the toolkit in the console to query its bound tags.